Tuesday, May 22, 2018

week 17 final post

Good afternoon everyone,

Sadly, this is my last post for this semester. For this last post I would like to sum up everything I

learned from my  CSIT 155 class on Social Media for Business. I learned so much about social media

 as it applies to business. These lesson I learn from this class will be useful for any business to grow.

Therefore, I have a better understanding of how to use this knowledge to successfully develop a

business. On any social media outlet there are many tools to grow a business. For example, to track

how many viewers visit yours business website a tool will show you that data. However to use the

most popular social media platform is not easy since, that is  constantly changing. This shows a

business must adapt to any change on social media to be successful online.

With that being said, my viewpoint of social media changed. I understand more that social is a must

 for any business to grow off and online. For example,Google map is a great way to add directions to

 your locate of business. Social media is more then a outlet more and more often now social media

platforms are being used as business growth platforms.

However, I currently don't have any business I wish to promote. So, I didn't find any social media for

businesses, services and products that I would use right now. But, I'm sure that this knowledge will

benefit me in my future business advances. One thing I would be aware of is to successfully promote

 a business on a social medial platform takes time and  energy to find out what works best for the

 business person as well as the business. For example what time, what information, how often, and

what tools to check are some of the things to thinks about.

I enjoyed learning about social media for business, this class thought me a lot on that subject. I look

 forward to  learning more about computers and business in general. This lessons I learned from this

class I would carry with me though-out my life. In business one lesson is a must follow the money 

(people) and your business with grow, social media is prove of that. Therefore, word of mouth is still

 a great way to grow a business also.

Monday, May 14, 2018

Week 15

Good Afternoon everyone,

I'm back for another blog post, which I hope you might enjoy reading. Today, I will write about

Google analytics tools anyone can use to grow a business. For example, to grow my business I would

 use. First of all any and every analytics tool is great for every business especially mine which is a

small business. With that been said I would use every and any analytics tool available which, will

allow me to better understand my customers as far as their likes, dislikes, how well my visited, and

etc. But sadly time is a factor in which tool I use, sine their is only 24 hours in a day. As far the most

 beneficial which I would check on a daily bases, I have to say page views, engagement,

conversations, Goals,  and , Real-Time. I would start slow with tools so I don't overwhelm myself

with more information.
talk to you soon,
Jesus E. Origel

Wednesday, April 18, 2018

week 12

Good afternoon,

Welcome back to another blog post. Today we will talk about other social media tool to help grow a business. For example, for my business I believe the following online marketing tools will help mine as well as any business grow:
  • Goggle+
  • LinkedIn
  • Goggle maps
  • Yelp
I chose these four additional tools, for their professional audience and attraction. I would integrate them into my current strategy, by inducting my customers into these tools slow on by on as my business grows in popularity. I do that since I would not see a need to overwhelm myself as well as my current customers will more ways to reach my business. I will start with Goggle+ since, anything Google in the name is well known and easy to locate. With a  Goggle account you already have access to tons of tools to grown a business.

Thanks again,

Jesus E. Origel

Tuesday, April 10, 2018

Week 10 pt2

Good afternoon everyone,
Welcome back friends

To create categories for all your post is great for your business. By creating categories for your post you will help your business grow and stay focused and organized on your business goals.

For example I chose to create many categories for my business to remind me of the purpose and all the goals I have for my business. I also would spit all my viewers into categories by age, serious customers, business partners, potential clients,  and potential customers. Also I would create a category based on every special  day for my business anniversary, every goal my business reaches, and every business news.

By creating categories I'll be able to focus my attention more on my viewers whom are better for business. Whether then blogging just to blog, I will have a purpose to and share what information to post  in my blog.  Also remind me of special days for my business to share.

Thanks again,

Jesus E. Origel

Week 10 pt 1

Good afternoon everyone

Welcome back to another interesting  Blog post.

 Today, I will talk about why and how is Blogging a great tool for business. To blog for business it is very importance to add some human interest to your post in order to appeal to others, so you will reach a wider audience. By adding human interest you built a common relationship with your viewers. Also by adding human interest to  your blog  you allow your audience to get to know you on a personal level. Most important you learn from your customers and create business network opportunities.

Therefore, it always make sense to add a personal touch  to your post, because you will built trust with your viewers that is great for business. Also, by adding a personal touch to your post you will appeal to people's emotion even further in doing so you drive traffic to your business website. 

However, not every time you add a personal touch to your post you will receive a positon reaction towards your business. To add a person touch you need to be the owner  or key player within the business to position yourself as a expert that your viewers want and need to hear from. Even a key player within the business does not always have to add a personal touch to every post especially if the business is saturated with other key players doing the same.

Jesus E. Origel

Tuesday, April 3, 2018

week 9 pt 2

welcome back friends,

I have started a Twitter account, to help grow my business. In my twitter page I follow people and companies in order to promote my business. For example, I use the key word "books", I found  Book Club and Penguin Book USA. Both Penguin Books USA and Book Club are great potential customers and good business collaborators. I also use the key word "publish", I found Open Book Publishers which seems great for cross promotion. In order to find more potential customers in my city, I used the key word Oceanside. I found BN Oceanside ad Oceanside Unified. Both are great leads to potential customers as well as great cross promotional.

I then send a few tweets to promote my business. I send out tweets at different times and days of the week and weekend. I did this in order to find out what time is my tweets so likely to be most effective. I found out the time to tweet for business is in the afternoon during the week. In doing so more customers will see my tweets.

I also created 2 list, one for customers the other is for businesses. Within each list I added 2 people, in doing so I become more organized and focused on a goal to a grow my business. Creating a list is a great way to get your business noticed by others.

Sunday, March 25, 2018

Week 8 pt 2

Hello friends,
Today we will talk more about the use of visual social media for business. Based upon my research I found out many method that ways to grow my business, by using some method showed by similar businesses to mine.

First, I found out Barnes & Noble, which is a similar business to mine. Barnes & Nobles uses many forms of visual social media including Instagram. This business writes post very often. For example their last post was one day ago. They also have a total of 1392 posts, so posting often is a huge method to grow a business. As far as followers this company has 373 Thousand, with 817 following. On their post they receive many comments, showing an active audience.

Next Penguin books Publisher is a similar business to mine. This company has a total of 895 posts, proving more post more growth of business. Instagram is their one method of visual social media. They post often, for example last post was 1 day ago. Followers are 204 thousands, with 623 following. This business also receives many comments on they post, proving active relationship with they audience.Thus, this a important key to grow a business that I mast use.

Next, Amazon bookstore a similar business to  mine. They use Instagram as one form of visual social media, with 507 followers plus 43 total posts. They don't post often, last post was 6 days ago. Also they have 17 following, with 15 comments. This shows to grow a business post to grow a relation with your audience, not just many post.

Last, Books & books is a company similar to mine. they also use Instagram to grow their business. They have a total of 1871 posts, last post was 8 hours ago. They have 21 comments per post, meaning active usage is a must to grow a business. They have 67.2 thousand followers, with 1555 Following. Meaning a well established presence on your visual social media is a good business move.

That's all for this week


Jesus E. Origel

Wednesday, March 21, 2018

Week 8 Post 1

Good afternoon friends,

I took a good look at the 8 most used social media platforms, I n order to see which one will be s good fit for my business. Facebook, Twitter, YouTube,  Google+,  Instagram, Tumbler, Pinterest, and Snap chat are the 8 most used social media sites. Therefore, all of these social media outlets are great to grow a business, However, I need the find the best fit social media platform for my business. I chose to start a Instagram account, to help grow my business.

My Instagram, account is link to my Facebook business  account. I added few  posts on my Instagram page, to better promote my business. I chose to use Instagram instead of other social media outlets because, of easy method for linking Instagram to my Face book page. Also Instagram is still popular among most Americans with 300 million users.

That's all for now

Jesus E. Origel

Tuesday, March 13, 2018

week 7 pt2

Hello friends,

This week I'm proud to share with all of my viewers a screen shot of my business page. This screen shot shows my Activity log of my company Origel Publishing Company. These activities a done will  engage my audience by showing them are appreciation that I have for all my viewers.  This screen shot also shows my passion for my company. Hopefully, this screenshot will allows more people to check out my business page further.

Well that's all for this week friends, talk to you soon!

Your friend,

Jesus E. Origel

Friday, March 9, 2018

Week 7

Good afternoon  friends,

Today, I will  talk about social media  such Facebook to grow a business.  For example I  started a Publishing Company for my class.  My business  is using Facebook in order to grow. Facebook is great to grow a business. For example,  Facebook has a like feature  that allows the user to follow a business by liking their photo  or post. For my business named Origel Publishing Company,

My list of companies that I  liked  follow all  3 categories which are, potential customers, news that my customers might be interested in, or letting my customers get to know me by the companies I follow.   Barnes and Noble, Amazon bookstore, Oceanside High School, and  miracosta college. I like Barnes and Noble  because  they are my inspire book readers who I can target as potential customers. The same goes for  Amazon bookstore also I can learn from their business strategy.  As for Oceanside High and miracosta college  I will target their students for potential customers and get ideas for  business strategies.  Also Oceanside High School and  Mira Costa College are my past and present school so I will  target more individuals who I can relate to on this.  Plus I believe local residents  of  Oceanside have a life story of inspiration or comedy to tell and I want to let them be heard by publishing writings into a book. I also follow Apple Company, Dell Computer Company, Microsoft Company, Penguin Bookshop, and National Society of Leadership and Success since they compose all 3 categories.  In addition I like many other companies I found interesting.

Well that's all for this week

Jesus E. Origel

Monday, March 5, 2018

Week 6

Good afternoon,

This week I will talk about tools on social media that will improve businesses
  • Post reach and post engagement are both tools that analyze how well your business is doing. Post reach and post engagement both measure your business based on post activity from customers. Well, post reach determines your business success on comments, likes, or just views of your post. Well, post engagement goes more in-depth on determining business on clicks on yours products or services. Post reach works well to gain a fan based like in a small business. On the hand post engagement works well for business success to built a relationship with your customers.

  • Understanding the difference between the post reach and post engagement is very important to grow your business in order to maximize your business success.  

  • Facebook insights are power tools to help you grow your business. Facebook insights also allow you to keep track of your business growth by data of customers visiting your business page. These data that Facebook insight shows you covers everything you need to know to better serve your customers.

Sunday, February 25, 2018

week 5 pt.2

Hello friends,

Today, I will speak on  target market for a service or product. For instead I started a made up

company for my class, which is a book publishing company. My target market for that company is

everyone who love to read books or those who wish to get their writings published into a book. In

these next weeks I will start to promote my business, to better know and understand my target

market. For I know to know your target market is important for every successful company, to

promote the business well.

Well that's all for now


Jesus E. Origel

Thursday, February 22, 2018

Week 5 Post

Hello everyone,
Today I will try to identify any differences on  demographics and/or psychographics about two company's website. The websites I will analysis and identify are as followed:
 http://www.justcheapdiapers.com/ and http://www.econobum.com/
  • Fist thing that stands out is bot companies are very sincere  and welcoming to their customers
  • its obvious there target market is parents for both companies
  •  both target on a demographics level however,  just cheaper diapers seem more of a  kids friendly  rather than solely adult based such as econobum by their design of website
  •  both target on a psychographics level based a lifestyle of caring parents on a budget
  • both companies show a call to action of find a  comfortable fit for your baby.
  • although econobums also target those of interests in environment safety .
Hope these information helps you some how.

Sincerely ,
Jesus E. Origel

Monday, February 19, 2018

week 4 pt 2

Good afternoon ladies and gentle men,

Today I will talk about the website I often view and why. I will share with you how these website caught my attention and what they can improve on.
First, I often view  is:
  1. https://www.barnesandnoble.com/
  • Why are they effective?  Barnes & noble is a one of the largest book stores in America. This company caters to book readers of all ages, it is well known to students as well.
  • What specific principles of good design do they include and why? This site is easy on thee eyes to foll0ow around the page, with plenty of useful tabs to click to aid to in your search. Plus, this site has well done self-promoting thou images of their product.
  • What makes you come back again? Well I'm a book readers, I also enjoy gaining knowledge  thou all kinds of books. Plus, I love to keep informed on new or old book that I might want to view in person.
  • What could be improved? This site's home page is full with many images and information, more tabs might help to improve this home page. A new tab might be a improvement which list the importance of reading, and shows the fun of gaining knowledge  by reading books.
2. https://www.societyleadership.org/members
  • Why are they effective? This site is for members of the society of Leadership and success, which I'm a member of. This particular site is crated to me and my needs and wants within this society's  site.
  • What specific principles of good design do they include and why? This has the main information that the user needs, without clutter.
  • What makes you come back again?  I'm a new but also proud member of this society. I view this site on a daily basis to check my status, communication and information with the society.  
  • What could be improved? This site has very few images or information, by sides the basic. More images and Information might Improve this site.

Plus, I add my comments on a few of my classmates' blog. Their names are:
https://blendedemotions.blogspot.com/    Brock_Stacy
https://maximkcaradonna.blogspot.com/2018/02/week-4a-aesthetics-design-and-branding.html#comments Caradonna_Maxim
https://csitmarcr.blogspot.com/2018/02/week-4-post-1.html#comments  Rodriguez_Marc
https://csit155s18wendeep.blogspot.com/2018/02/blog-week-4-post-one.html?showComment=1519080013171#c5233055256050096829 Wendee_Paul

Jesus E. Origel

Thursday, February 15, 2018

week 4 pt 1

Good afternoon friends,
This week post is about websites I dislike, like, and why. First I went to http://www.pennyjuice.com/

  •  identify at least three potential problems for visitors
  1. Their background image of two children ( a boy and a girl) are really close up and an image that many scare off customers.
  2. Too much color it might be over-whelming.
  3. Too much images that take away from the words (meaning of the site).
Then I went to http://www.headhunterhairstyling.com/
  1. The home page is plain not enough information.
  2. The home page's images are on a slide and, it moves too fast.
  3. There is not enough social image outlets so the customers can add feedback.
  • What could be improved on these websites and why would these improvements help
  • change the background image on the home back to not creep out the customers
  • spread out the images and color though out the website, to not lose the meaning of the website
  • add an area for games to entrain your target audience (kids) but don't forget the adults
  • add some entertainment for your target audience ( women) on the home page such as information, images, or  games to show the importance beauty treatment has on women.
  • change the images on slide show on, the home page spread them out through out the home page to better allow to the customer to embrace the images.
  • add an another social media outlet to better reach more customers or just add area for customers to leave feedback on the website. 
I then looked at apple.com to see what they did right on their website. 
They did a good job on their website by promoting their line of products and giving well informed information on them.
Their design, aesthetic, and branding impacted my reaction to their website by showing me a well professional website looks like. 
Finally,  I looked at Toyota.com, this is what I observed.
This website has many options for the customer to better be served.
Their design, aesthetic, and branding impacted my reaction by impressing me on the   how they show case they line of products and services they offer.

Sincerely,  Jesus  E. Origel 

Friday, February 9, 2018

week 3 part 2

Good afternoon everyone,
Welcome back friends, in this post I will share with all of you my top 5 business websites and the social media platform they are using.
  1. The business name: Chase Bank
  2. Their website url:  https://www.chase.com/

    1. 3.  The social media they are visibly using [links on their website]:

              4. All of their social media accounts are well used and used often
              5. Facebook last post: February 6  Instagram: February 5  Twitter: February 8
              YouTube: February 1    LinkedIn: February 7
              6.   As for chase, LinkedIn which is a professional social media site is second to be updated. Again, YouTube is last to be updated since, it don't work well for them. 

              1. Business name: Barnes and Noble
              2. Website url: https://www.barnesandnoble.com/
              3. Twitter@BNBuzz  Instagram/Pinterest/Youtube/Facebook: barnesandnoble  Snapchat: bnsnap Google+ https://plus.google.com/
              4. All of their social media accounts are well used and used often
              5. last post: Facebook: February 6
              Instagram: February 7
              Pinterest: February 5
              Google+ February 8
              6.  Facebook is first listed, but updated the last. However, Google+ is used often followed by Instagram.
              1. Business name AT&T
              2. Website url: https://www.att.com/?WT.srch=1&refkw=at&t&refmt=e&ntw=s&source=ECPS0000000PSM00P&kid=kwd-27165013130:loc-71283&cid=73074689&ad_id=83425447656859
              3. https://www.facebook.com/ATT   https://twitter.com/att   https://www.pinterest.com/attinc/  https://www.linkedin.com/company/at&t
              4. All of their social media accounts are well used and used often
              5. last post: Facebook: February Twitter: February 8 Pinterest: February 6  LinkedIn: February 7
              6. I found out  Twitter works well for AT&T since, their twitter account is the first and recently used out of all their social media outlets. Also, AT&T using a wide range of social media outlets to better business.

              1. Business name:   Stater bros.
              2. Website url:  http://www.staterbros.com/
              3. https://twitter.com/staterbrosmkts    https://www.facebook.com/StaterBrosMarkets   https://www.pinterest.com/staterbros/
              4. Only Facebook and pinterest are in used
              5. last post: pinterest:  February 5       Facebook: February 8
              6. All in all, I found out, Stater bros. does not like to use their Twitter account, it does not work for them. But, Facebook seem to work well for them, since its used often.

              1. Business name: Men's wear house
              2. Website url:     https://www.menswearhouse.com/?utm_source=bing&utm_medium=cpc&utm_campaign=MWR-Brand_Exact&utm_term=man%20warehouse%21401%211444863&utm_content=12758026966
              3. https://twitter.com/menswearhouse   https://www.facebook.com/MensWearhouse/  https://www.instagram.com/MensWearhouse/  https://www.youtube.com/user/MensWearhouse  https://www.pinterest.com/mwtuxedo/
              4. All of their social media accounts are well used and used often
              5. last post: Facebook: February 9    twitter: February 9   Instagram: February 9   YouTube: January: 20  Pinterest:  February 5   
              6. So, I found out that Men's Warehouse prefers to use Twitter since, their twitter account is the first and recently used out of all their social media outlets. On the other hand YouTube is their last used account since, YouTube is more for videos and is less for business. 

              To sum up here, I learned all social media outlets work well for business if the business updates them with posts. Giving some social media outlets work more well then others, businesses find that out by checking the demand of that social media platform in question.
              For example,  Twitter is a widely used social media outlet, giving it popularly. Also, many Businesses  use Twitter, it works well. Many Businesses found out to bring in more consumers you need to follow the money, meaning use the most used social media site. However, some businesses like Stater Bros. choose not to use their Twitter account, for whatever reason.

              You Tube is not well for business use, since few businesses update it. Other business don't even use You Tube, but giving it popularly maybe they should.

              Also, I commented on three classmates posts: