Today I will try to identify any differences on demographics and/or psychographics about two company's website. The websites I will analysis and identify are as followed:
http://www.justcheapdiapers.com/ and http://www.econobum.com/
- Fist thing that stands out is bot companies are very sincere and welcoming to their customers
- its obvious there target market is parents for both companies
- both target on a demographics level however, just cheaper diapers seem more of a kids friendly rather than solely adult based such as econobum by their design of website
- both target on a psychographics level based a lifestyle of caring parents on a budget
- both companies show a call to action of find a comfortable fit for your baby.
- although econobums also target those of interests in environment safety .
Sincerely ,
Jesus E. Origel
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